- Holly Jirovsky
- 5 days ago
It's graduation season and for this mom of a senior (I almost typed "senior mom" but that makes me feel elderly), I have been swamped. I've been busier than a one-armed wallpaper hanger. I apologize for letting time get away from me. More on graduation in some later posts.
Have you heard of "90s butter mom"? Well, I'm all on board. I had to google it too after I first heard it. I'll save you the time and post the google definition-
The "90s butter mom" is a viral social media aesthetic and lifestyle trend representing a nostalgic, nurturing, and anti-diet culture approach to motherhood. It prioritizes comfort, real food (like butter/sourdough), and cozy, practical 90s fashion over strict, "almond mom" wellness culture. Key themes include a warm, lived-in home, slow living, and wholesome, scratch-made cooking.
I guess I fall into this category. What's more fun about this trend is the fashion. What the heck does a 90s butter mom wear? She wears, of course, all things 90s. But in a good way. Straight jeans, sundresses, easy button-ups, cardigans, linen, and claw clips in her hair.
If you need some visuals, picture this- Sandra Bullock circa Hope Floats. Or even the 90s version of The Parent Trap. It's denim on denim, it's Prince Diana, it's Martina McBride. It's relaxed, it's easy. And it feels so right.
Let me know what you think of this trend and if you identify as a 90s butter mom!
























